Designing logo identity and public participation

From the outset, we wanted people in Bijar city to remember us with their sense of belonging to their city of residence, not by bringing them back to past but by helping them to move toward the future which approached us to create a logo identity for Bijar city that represents visions and dreams of a brighter future. Accordingly, during 2-weeks period, the citizen were asked about their perception of “the Urban” in the hometown. To do so, we used an online participation platform through which we collected citizen’s image map in order to design the logo of Bijar. Designing the logo was our first online relationship with citizens.

 In keeping with perception map of Bijar inhabitants, we chose green for logo color scheme with inspiration from the natural assets and heritage of Bijar, also a network pattern designed with respect to main physical- special icons of the city. The most important aspect of the logo is that it recognizes peripheries of the city as a mutual sphere of urban and nature presence that could be called the ‘cultural landscape’.



Initializing the SDG11 process in Bijar: Step1

Institutional and stakeholder mapping is the first step of SDG localization in Bijar to identify relevant local actors, and sets the stage that would support integrated action for SDG implementation.

This preliminary step serves to identify stakeholders and engage them in the process to develop a common vision, joint objectives, and expected results.

key stakeholders of Bijar and their role in furthering local SDG implementation are:

  • Local authorities including municipality, and Regeneration Committee of Bijar, and Cultural Heritage-Handicrafts- Tourism administration of Bijar are the primary drivers of SDG localization in Bijar;
  • National and regional governments including Bijar county government, Kordestan province government, and Urban Development and Revitalization Organization (UDRO) of the Ministry of Roads  frame legislation and  regulations that define sectoral policies and development priorities;
  • Non-governmental organizations and civil society groups including Hamdelan-e Garoos, Mehrafarin-e Garoos, Hafezan-e Bam-e Garoos, Lalehaye Nesar, Shadi Afarinan-e Garoos; These NGOs and CSOs can bring alternate developement models to achieve social targets, provide sectoral knowledge, support bottom-up approaches to implementation and monitoring, act as watchdogs of government and private sector accountability, and in some cases, represent exclude communities, localities, and concerns (environment, climate change) in policy making and programmatic planning;
  • Businesses and industry including agriculture LEs, and carpet LEs and SMEs. These are numerous opportunities for collaboration between business and government in SDG iplementation, for employment generation, social protection of labor, technological innovation, social entrepreneurship, corporate social responsibility, and philantropic donation (SDSN,2015);
  • Universities Including Islamic Azad University of Bijar, Payam-e noor University of Bijar, Engineering and Fundamental Science Faculty of Kordestan University. Universities can provide independent technical assistance for SDG localization (SDSN,2015).

Why we involve stakeholders?

There are numerous benefits to involving different stakeholders at this stage:

  • Improve the quality of the decisions, by benefitting from stakeholders’ expertise at the very start
  • Help to identify controversial issues or difficulties before a decision is made
  • Bring together stakeholders with a number of different viewpoints and help different parties find common ground, reducing the risk of opposition in later phases
  • Better inform stakeholders about the objectives and the issues at hand
  • Lead to better acceptance of the decisions and measures that are taken
  • Increase the confidence of the public about decision-makers
  • Help more stakeholders commit to action, so that more ambitious climate protection goals can be agreed


Localization program has been begun with raising awareness and understanding of the SDGs among most of the stakeholders, and continues with dialogues on identifying how stakeholders can take part in participatory and partnership-based implementation.

In order to determine this, we conducted 2 dialogues sessions on analysis of the different stakeholders. These covered:

  • The role and mission of the organization
  • Existing relationships with regional authorities
  • Their competencies and ability to provide value-added assistance (technical expertise, financial capacity, communication between target groups, support to target groups)
  • Their ability to influence their environment (opinion leaders)
  • Their availability, and willingness, to become involved
  • Their expectations or requirements regarding the project

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As a LocalPathways Fellow, Shadnaz Azizi with her colleagues aim to explore how Bijar in kordestan province can achieve SDG 11.3 of the 2030 Agenda for Sustainable Development (which cited: By 2030, enhance inclusive and sustainable urbanization and capacity for participatory, integrated and sustainable human settlement planning and management in all countries) to eliminate “blight” from the Bijar city. More at

60 young thought leaders, urban planners, activists, architects and sustainability advocates will champion pathways and solutions for sustainable development in their cities through the Local Pathways Fellowship. Learn more about the program and the fellows at:

What does it take to achieve #SDGs in cities? Youth from 50 cities begin their journey to localize the #2030Agenda